Generation Z, those born roughly between 1997 and 2012, are emerging as a distinct consumer group shaping new trends in Bangladesh’s economy and lifestyle. The information comes from a report by Prothom Alo. Their ages now range from 13 to 28, and they are earning through online platforms, part-time jobs, freelancing, YouTube, content creation and e-commerce, with many already entering full-time employment.

Overall, Gen Z are concentrated in universities, higher education and early career stages. Their spending habits reflect their digital upbringing and preference for lifestyle-oriented consumption. They are spending generously on fashion, gadgets, travel, cafes, entertainment and skills development, creating new patterns in consumer behaviour.

One of the key areas of expenditure is fashion and branded clothing. Whether in urban or rural areas, Gen Z prefers to stay in tune with current trends, often investing in fashionable outfits and branded apparel to maintain their desired image.

Technology and gadgets are another major spending category. This generation thrives in the digital world, where platforms like Facebook, YouTube and WhatsApp dominate their time. To remain connected, they show strong interest in purchasing smartphones, laptops, headphones and other electronic devices, making gadgets one of their largest expenses.

Travel and cafe culture also draw considerable spending. Gen Z are enthusiastic about dining at restaurants, fast food outlets, cafes and coffee shops, where they spend both money and time socialising. They are also driven by a love of travel, often spending spontaneously on trips and outings.

In terms of entertainment, their consumption habits have shifted from traditional formats to digital platforms. Unlike previous generations, Gen Z rarely attend cinemas, stage plays or watch satellite channels. Instead, they are active on OTT platforms such as Netflix and Chorki, subscribing to online streaming services, games and digital content for entertainment.

Education and skill development remain important priorities. Many are investing in online courses, training programmes, apps and software subscriptions to strengthen their skills and enhance future career opportunities.

This generation embraces a philosophy that life should be enjoyed in the moment. As a result, retirement savings and traditional options like savings certificates or bank FDRs hold little appeal for them. Instead, they feel more comfortable with mobile wallets, fintech applications and digital investment platforms.

Their technological fluency also makes them more open to new forms of investment such as startups, online trading and other digital financial ventures. This highlights their tendency towards risk-taking and embracing innovative financial practices over conservative methods.

In essence, Gen Z in Bangladesh are carving out new spending behaviours that reflect their values of self-expression, connectivity, and immediate gratification. Their financial choices are not only reshaping consumer markets but also setting new directions for future economic participation.