Chief Marketing Officer (CMO) | Ghorer Bazar

Job Context
Manage the strategy and daily operations of the Marketing division, including Media Planning & Buying, Social Media, Influencer Marketing, and Brand management

Responsibilities:

• Develop comprehensive digital marketing plans aligned with company objectives
• Oversee monthly and yearly growth targets for Profit and Loss (P&L) and collaborate with cross-functional teams to achieve financial goals
• Organise and manage proof-of-concept campaigns using digital media marketing metrics and KPIs
• Optimise return on investment for digital initiatives through performance marketing
• Monitor shifts in marketing trends within the education sector and the broader digital marketing environment
• Adjust marketing plans and resource allocation as required
• Facilitate brainstorming and ideation sessions for creative growth tactics, including offline and collaborative strategies
• Collaborate with external marketing agencies and vendor partners to leverage expertise for campaign execution and strategy enhancement
• Assess user experience across digital media platforms and customer touchpoints
• Implement improvements based on analysis to enhance customer satisfaction
• Explore and recommend online and offline marketing methods to expand audience reach and revenue streams
• Manage marketing budgets efficiently to ensure optimal resource allocation
• Create and maintain a strong, recognisable brand identity
• Ensure consistent brand voice, visual identity, and messaging across all marketing channels
• Provide innovative ideas and thought leadership to drive growth

Education: Master of Business Administration (MBA) in Marketing

Experience: Minimum 10 years of relevant experience

Additional Requirements:

• Age: At least 30 years
• Proven track record in planning and executing successful e-commerce digital marketing campaigns
• Proficiency in performance marketing, SEO, social media, web advertising, and graphics is an advantage
• Strong experience in developing and maintaining brand identity and consistency
• Experience in leading and managing marketing teams, including hiring, training, and performance evaluation
• Expertise in digital analytics and data-driven decision-making
• Familiarity with various marketing channels and strategies, both digital and traditional
• Experience in collaborating with external marketing agencies and vendor partners

Skills:

• Media Planning and Buying (MPB)
• Data Analysis
• Customer Relationship Management
• Creative Problem Solving
• Strong interpersonal skills (proficiency in English and Bangla)

Key Competencies:

• Lead Generation
• Digital Analytics
• Innovation and Creativity
• Result Driven

Gender: Male only

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