China has introduced a new law that requires online influencers to prove their official qualifications before posting content on sensitive topics such as medicine, law, education, and finance.

The regulation, which came into effect on 25 October, has stirred widespread debate across social media, with critics warning that it could limit creativity and restrict freedom of expression, according to Morocco World News.

What the New Law Says

The Cyberspace Administration of China (CAC) defended the move, saying the law aims to protect citizens from misleading and harmful online content.

Under the new rule, social media creators must now show evidence of expertise before posting about regulated subjects. Acceptable proof includes degrees, professional licences, or recognised certifications in their respective fields.

In addition to content creators, platforms such as Weibo, Bilibili, and Douyin (the Chinese version of TikTok) are now responsible for verifying the credentials of users posting on these subjects. Platforms must also ensure that posts include proper citations and disclaimers.

How the System Works

When uploading content, influencers will have to clearly indicate whether their videos or posts include AI-generated material or references to scientific studies.

The law also bans the advertising of medical products, supplements, and health foods, a move intended to stop covert marketing disguised as “educational” videos, according to Morocco World News.

The CAC has reminded users that they must stay aware of their legal responsibilities when sharing or promoting content online.

Public Reactions

Reactions to the new law have been mixed.

Some users support the measure, arguing that it will lead to more trustworthy information online. “It’s about time people with real expertise led the conversation,” one user commented on Weibo.

However, others have voiced strong concerns over freedom of speech. Critics argue that the law could silence independent voices and give authorities excessive power over who qualifies as an “expert”.

“Next thing you know, we’ll need a licence to post opinions,” a Beijing-based creator wrote on Weibo, echoing fears that the regulation could curb open discussion across Chinese social platforms.

In Summary

China’s new influencer law aims to regulate the flow of professional information online, but it also raises questions about government control, censorship, and the future of free expression in the country’s fast-evolving digital landscape.