The “Creator Fast Track” program provides up to $3,000 per month for creators with large followings, alongside boosted visibility on Facebook. Payments last for three months, after which participants can continue earning through Facebook’s monetization tools.

According to CNBC, the move is part of Meta’s broader effort to compete with rival platforms and revive creator activity on Facebook, where it has historically struggled to retain influencers. The company said it paid nearly $3 billion to creators in 2025, with a significant portion tied to short-form video content.

To qualify, creators must post at least 15 Reels within 30 days. Meta is also introducing new performance metrics to improve transparency around earnings and engagement.

CEO Mark Zuckerberg has emphasized the goal of restoring “OG Facebook,” positioning the platform as a key destination for creators through improved monetization and distribution opportunities.