Tap, book, fix: The future of car servicing in Bangladesh
Car servicing in Bangladesh remains a challenging experience for many vehicle owners. The sector is largely unstructured, with limited regulation and inconsistent service quality.
Tap, book, fix: The future of car servicing in Bangladesh
Car servicing in Bangladesh remains a challenging experience for many vehicle owners. The sector is largely unstructured, with limited regulation and inconsistent service quality.
Car owners often face long waiting times, unclear pricing, and a lack of skilled technicians. And when a car breaks down all of a sudden on the road, the hassle may know no bounds.
Besides, many workshops do not use modern diagnostic tools, leading to improper repairs and recurring problems. This creates anxiety and mistrust among customers, who fear being overcharged or receiving poor service. Additionally, emergency roadside support is scarce and unreliable. Overall, the inefficient system causes inconvenience, stress, and financial burden, highlighting the urgent need for organised, transparent, and technology-driven solutions in the country’s car servicing industry.
To solve this problem, a digital platform, GearON, has emerged, focusing on transforming vehicle servicing through technology. Founded by Md. Abdur Rahman, it connects car owners with skilled and verified mechanics via a single app.
The platform allows users to find nearby mechanics, book instant or scheduled services, and receive roadside assistance efficiently. To know more about this, I interviewed the founder as he shared his vision and insights regarding this platform.
Creation of GearON
Considering users’ need for fast access to reliable and verified mechanics through a single app, Abdur founded this platform. One of the biggest challenges when a vehicle breaks down is finding a reliable mechanic and getting timely service.
People often have to depend on roadside garages or personal networks, which can be both unsafe and uncertain. “Solving the car rectifying issue, GearON was created. All mechanics on the platform are verified and well-trained, ensuring quality service.”
For any platform to proceed forward, a thin line of trust must be stitched so that both the service provider and the customer commit to a long-term relationship and build trust.
A platform like GearON can only function after being entrusted by car owners to remain vigilant. When asked how they build trust, the founder said:
“GearON builds trust through multiple layers, such as verified mechanic onboarding, a rating and review system, transparent pricing through a bidding model, dedicated customer support, and service guarantees.”
Implementing all this ensures that users clearly know who is providing the service and what quality to expect.
Ensuring quality and design of service model
For on-field tasks, verified mechanics are very much necessary. GearON follows a strict verification process, which is both comprehensive and ensures that every mechanic on the platform is skilled, trustworthy, and professional.
“The verification process depends on National ID (NID) verification, skill testing and practical evaluation, previous experience verification, reference checks, training, and onboarding guidelines.”
GearON uses a real-time location tracking system to identify and notify the nearest available mechanics instantly.
Not only this, the app incorporates an AI-based matching system that assigns the most suitable mechanic based on the users’ specific problem. This advanced technological system ensures quick and efficient service delivery, gaining positive feedback from customers.
GearON works on multiple vehicles. Each category of vehicles has a customised service flow and access to specialised mechanics. Vehicles include motorbikes, private cars, and CNG/auto-rickshaws.
Also, they are planning to include EVs and more in the near future. Abdur stated, “Each category has a customised service flow and access to specialised mechanics.”
Abdur shared that an AI-based matching system recommends expert mechanics based on the user’s issue, while location-based services identify the nearest available mechanic. In data analytics, they get help from service time analysis, performance tracking, and user behaviour to continuously improve operations.
GearON empowers mechanics through a number of steps, such as creating consistent earning opportunities, increasing income potential, and providing digital visibility and platform access.
Not only this, they also offer training and skill development and make an effort to ensure a more respectful and structured work environment.
“In essence, GearON is helping mechanics become digital entrepreneurs.”
Preparation for EVs
The future is all about electric vehicles. Following the traditional way of repairing cars will not be sufficient in terms of meeting the demand and procedures of EVs. GearON is proactively preparing for the future of cars.
Abdur said they are setting up a system for EVs by initiating EV maintenance training programmes, besides upskilling mechanics on emerging automotive technologies.
The team is also planning the integration of a smart diagnostic system. It will ensure that no vehicle remains unrepaired due to a lack of sufficient EV knowledge or skill issues.
GearON aims to go beyond on-demand repairs by building a complete automotive ecosystem. It includes vehicle servicing, spare parts, introduction to insurance systems, and last but not least, roadside assistance.
Feedback
When I inquired about the feedback, he said in a joyous mood that many users shared the following sentiments: “I have never imagined getting a mechanic at home this quickly in Dhaka.”
Feedback like this incredibly motivates the whole team to work with even more sophistication.
Going by the demand of users, the services currently receiving the most requests are battery-related issues, engine start problems, breakdowns, and roadside assistance.
Maintaining consistency
To keep the quality of a platform top-notch and ensure continuous success and growth, there is no alternative to consistency. Ensuring consistent service quality is highly essential.
GearON maintains consistency through continuous monitoring of ratings and reviews and regular training programmes. Besides, they also take action against poor performance.
Every industry digitising traditionally offline services faces challenges, and GearON is no exception. The key challenges they faced include low trust in digital platforms among users in the initial stage and a lack of technological familiarity among mechanics.
They also faced difficulties in standardising service quality.
“These challenges are being addressed gradually through training, awareness, and consistent service delivery.”
The founder said that if GearON could introduce one revolutionary feature tomorrow, they would introduce an AI-based instant diagnosis system, where users can describe their issue via text or voice, and the app will automatically detect the problem.
After detecting the problem, the app would also suggest the right solution along with the most suitable mechanic to resolve it.
For Abdur, GearON was both a passion and a dream.
“A deep interest in the automotive sector, combined with a strong desire to solve real-world problems, led to the creation of GearON,” he concluded.