The Marketing and International Business Club of North South University (NSU MIBC) has opened registrations for MarXcellence 2026, its flagship international inter-university digital marketing case competition. The event is presented by Dhaka Bank PLC, co-sponsored by Transcom Group and powered by Vatika Naturals.

The competition is open to undergraduate students from all academic disciplines in Bangladesh and abroad. Participants may compete in teams of two to four members, with cross-university teams also eligible.

MarXcellence 2026 is designed to equip students with practical experience in solving contemporary digital marketing challenges through a three-round competition.

The opening round, The Xploration Phase, will require teams to solve a real-world digital marketing case online. Successful participants will advance to The Xpression Studio, where they will develop an Online Video Commercial (OVC) and present a comprehensive marketing strategy. The competition will conclude with The Xcellence Showdown, during which finalist teams will pitch their solutions before a panel of industry professionals and academics.

The opening workshop will be held on 10 July 2026 at North South University, with a hybrid participation option available for international teams.

MarXcellence 2026 offers a total prize pool of BDT 520,000. The champion team will receive BDT 225,000, while the first and second runners-up will receive BDT 150,000 and BDT 100,000, respectively. The remaining three finalist teams will each receive BDT 15,000.

The competition is being organised by the NSU MIBC Executive Body 2025–26, led by President Tanvir Anjum Rakin, General Secretary Isha Bin Mahmud Mahi, Treasurer Srijan Banik, Vice President Lamia Binte Islam, Joint Secretary of Creative and Internal Affairs SM Rafsan Mashrur, Joint Secretary of Publications Syeda Saniha Zarin, and Joint Secretary of Logistics Syed Yusuf Tehami Quadry.

Through MarXcellence 2026, NSU MIBC aims to provide students with a platform to develop industry-relevant skills, showcase innovative ideas and engage with professionals in the field of digital marketing.

Registration Deadline: July 8, 2026 (11:59 PM)

Registration link: http://marxcellence.com

Event Page link: https://www.facebook.com/events/2310378769794887/

For more information: https://nsumibc.org/