Tickify Experiences has released We Are One, a Tickify Original football celebration song inspired by the excitement surrounding the FIFA World Cup 2026.

Produced independently and not affiliated with or endorsed by Fifa, the song celebrates Bangladesh’s distinctive football culture, highlighting the country’s passion for the World Cup despite not participating in the tournament. It draws inspiration from the large-scale jersey and flag displays, colourful murals and nationwide enthusiasm that have become synonymous with World Cup celebrations in Bangladesh.

Filmed across Dhaka, Cox’s Bazar and Bandarban, We Are One combines Afrobeat-inspired percussion, choir arrangements, Bangla lyrics and live instrumentation. The project was produced entirely by Bangladeshi talent.

The track features performances by AZ Ishraque and AvoidRafa, while production was led by AdBox.

According to Tickify Experiences, the release aims to showcase Bangladesh’s growing football culture to a global audience ahead of the 2026 FIFA World Cup.

The initiative also reflects increasing international recognition of Bangladesh’s football celebrations, including Daffodil International University’s FIFA-Goli installation, which was shared by Argentina’s official social media account and later visited by the country’s ambassador to Bangladesh.

Tickify Experiences is an event platform focused on enhancing live experiences and promoting sports culture and fan engagement across Bangladesh.

The company said We Are One celebrates the unifying power of football and the shared passion that brings fans together across borders in the lead-up to the world’s biggest football tournament.