Team Bubblepop Electric has emerged as champion of MarXcellence 2026, a marketing competition organised by the Marketing and International Business Club of North South University.

More than 870 teams from Bangladesh and abroad participated in the competition, which concluded with its grand finale, “The Xcellence Showdown”, according to a press release.

Presented by Dhaka Bank PLC, co-sponsored by Transcom Group and powered by Vatika Naturals, the competition comprised three stages – “The Xploration Phase”, “The Xpression Studio” and “The Xcellence Showdown”.

The teams competed in creativity, strategy and real-world digital marketing challenges.

Team Arc Crew secured the first runner-up position for its ideas, strategies and teamwork, while Team Jhalmuri was named second runner-up for its originality and creative approach.

Dhaka Bank Managing Director and Chief Executive Officer Osman Ershad Faiz attended the grand finale.

The competition’s judges were bKash Limited Senior Vice President for Brand Strategy and Consumer Insight Ummiya Rahman, Unilever Marketing Manager for Fabric Cleaning Hossain Mohammad Sarram, and Dotbirth Managing Director Syed Gousul Alam Shaon.

The organisers recognised the judges for their expertise and guidance throughout the competition.

The event also acknowledged Faculty Adviser Afrida Mashnoon and the NSU MIBC Executive Body 2025–26, led by President Tanvir Anjum Rakin, General Secretary Isha Bin Mahmud Mahi, Treasurer Srijan Banik and Vice President Lamia Binte Islam.

Joint Secretary for Creative and Internal Affairs SM Rafsan Mashrur, Joint Secretary for Publications Syeda Saniha Zarin and Joint Secretary for Logistics Syed Yusuf Tehami Quadry were also recognised.