Cristiano Ronaldo has announced that production has begun on his first television series, “Day 1s”, a football drama developed by UR.MARV Studios, the production company he co-founded with British filmmaker Matthew Vaughn.

The Portuguese footballer shared the news on Instagram yesterday (12 November), writing, “Exciting news! Production of my first TV show, Day 1s, has just started. More to come!”

The post included photographs of British actor Damian Lewis alongside rapper Dave, both of whom are part of the cast, as well as a photograph of Brentford’s dressing room.

The 10-episode series follows a gifted young footballer playing for Brentford FC in the English Premier League, who achieves his dream of reaching the top flight alongside his friends who supported him before fame, money and success, known as his “Day 1s”.

The project was initially reported to revolve around a British football agent, Stanley Dalton, played by Lewis.

However, the final storyline centres on the young player’s journey and the people who stood by him from the beginning.

Former Arsenal and France forward Thierry Henry will also appear in the series. He is among its executive producers, alongside Ronaldo, Vaughn, Lewis, producer Darren Dein, Doug Ellin, Dan Mazer and Kris Thykier.

Dein conceived the idea, while Vaughn directed the pilot. Bafta-winning filmmaker Dan Mazer, known for “Borat”, will serve as showrunner.

Ronaldo, 41, said the series would explore the stories behind football beyond the pitch, including dreams, ambition, loyalty and sacrifice.

“I’ve spent my entire life in football, and I know that some of the most powerful stories happen away from the pitch. Football is about dreams, ambition, loyalty, sacrifice and the people who believe in you from day one. That’s what makes ‘Day 1s’ special,” Ronaldo said in a statement.

He added that he was proud to bring a different side of the game to audiences and described working with Vaughn and Henry as making the project even more special.

Vaughn said the series was the perfect project for him and Ronaldo to launch their production company, adding that he was honoured to work with the Portuguese footballer as a friend and partner.

The series is among the first major projects from UR.MARV Studios, founded by Ronaldo and Vaughn in April 2025. The production is also backed by Dein’s DoubleD Sports and Thykier’s Archery Pictures.

The announcement comes after Ronaldo recently said he would retire from international football. The footballer has also expanded his off-pitch ventures through film and television production.