The two-day youth-focused initiative, the National Youth Wellness Fest, concluded at BRAC University, drawing significant student participation and highlighting the growing demand for holistic well-being among Bangladesh’s younger population.

Organised under the banner of Prime NOW, the festival aimed to bridge three often overlooked aspects of youth development: mental health, physical well-being and financial literacy. With a theme centred on helping young individuals to “slow down, heal and manage money responsibly”, the event positioned itself as a timely response to the fast-paced, high-pressure lifestyles many university students navigate today.