Assistant Director | University of Asia Pacific

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Responsibilities & Context

The Assistant Director – Public Relations is responsible for supporting the university’s strategic communication, media relations, branding, and public engagement efforts. This role involves enhancing the university’s reputation, fostering relationships with key stakeholders, and ensuring effective internal and external communication.

Requirements

Education: Master’s degree in Mass Communication/Journalism/Public Relations/English/Marketing or MBA with a focus on Communication or Branding.

Experience

  • At least 5 years
  • The applicants should have experience in the following business area(s): University

Additional Requirements

  • Minimum 5 years of relevant experience in Public Relations/Media/Corporate Communication, preferably in an educational institution.
  • Proven experience in developing and executing public relations and branding strategies.
  • Experience in managing media relations, crisis communication, and reputation management.
  • Hands-on experience in digital marketing, social media management, and content creation.
  • Experience in event planning, stakeholder engagement, and community outreach.
  • Strong knowledge of public relations strategies, media engagement, and crisis communication.
  • Excellent writing, editing, and verbal communication skills.
  • Proficiency in digital marketing, content management systems, and social media platforms.
  • Strong networking and relationship-building abilities with internal and external stakeholders.
  • Ability to analyze market trends and assess PR campaign effectiveness.
  • Exceptional organizational, multitasking, and leadership skills.
  • Ability to work in a fast-paced environment with multiple priorities.