MTO-Brand | RFL Group

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Responsibilities & Context

  • Assist in crafting and executing ATL (Above-the-Line), BTL (Below-the-Line), and TTL (Through-the-Line) marketing strategies to maximize brand reach and engagement.
  • Contribute to the planning and execution of dynamic marketing initiatives that align with brand goals and market demands.
  • Support the development and management of innovative digital marketing campaigns across various platforms, including social media, email, and web.
  • Create and optimize compelling content for promotional activities, ensuring consistency across all communication channels.
  • Collaborate in shaping brand differentiation strategies to establish and sustain a unique market presence.
  • Assist in planning and executing impactful brand campaigns across diverse channels to enhance brand recognition and loyalty.
  • Conduct thorough market research to understand consumer behavior, industry trends, and competitor strategies.
  • Analyze findings to identify opportunities for new branding strategies and improvements.

Requirements

Education: Master of Business Administration (MBA) in Marketing

Additional Requirements: Age 22 to 30 years