According to reports from Guardian Sport, the proposed service would operate in a Netflix-style format, allowing fans to watch matches on demand. In addition to live games, the platform could also feature a vast archive of fixtures from previous seasons, effectively creating a comprehensive Premier League library.

With its massive global fanbase and record-breaking broadcast revenues, the Premier League is one of the most powerful brands in sport. Now, it appears to be exploring a bold new direct-to-consumer model that could reshape how supporters around the world access and experience top-flight English football.