The Trump Organisation has unveiled a new mobile phone service offering a gold-coloured smartphone for $499 and a $47.45 monthly plan—referencing Donald Trump’s role as the 45th and 47th US president.

Critics, including ethics group CREW, called it another attempt to profit from public office. The company claims the device is “built in the US,” but experts told the BBC that full domestic production is nearly impossible.

No business partner has been named, and key details remain unclear. The service promises US-based support and discounted calls for military families reports BBC.

Trump’s net worth has soared to $5.1bn, driven by merchandise and his Truth Social platform.