The sixth edition of the World Marketing Forum (WMF 2026) began at BRAC University in Dhaka on Friday (October 30), bringing together marketing leaders, academics and industry executives from Asia, Europe and Africa.

The two-day forum, running from October 30 to 31, is themed “Artificial Intelligence in Marketing: Human + Tech”.

Among the speakers is Professor Philip Kotler of Northwestern University’s Kellogg School of Management. Other notable participants include WMF Co-founder Hermawan Kartajaya, Google’s Tara Yoon, and Helen McIntee-Carlisle and Ralf Strauss, presidents of the African and European Marketing Confederations, respectively.

Representatives from the Asia Marketing Federation and the Sri Lanka Institute of Marketing are also attending the forum.

Bangladesh’s participants include BRAC University Vice-Chancellor Prof Syed Ferhat Anwar, who also serves as president of the World Marketing Council, BIDS Director General Dr A K Enamul Haque, and executives from Nestlé Bangladesh, MCorp and Vosu.ai.

Walton is presenting the event, with ACI Motors as its powered-by partner. PRAN, the Asia Marketing Federation, the European Marketing Confederation, BRAC Business School and the Marketers’ Institute Bangladesh are supporting the forum.