Letterboxd is reportedly being lined up for a sale as its majority investor explores an exit following the platform’s rapid rise in popularity.

Once a niche destination for devoted cinephiles, the site has grown significantly in recent years, attracting tens of millions of users, largely driven by millennials and Gen Z. It allows users to rate, review and recommend films, building an active global community of movie enthusiasts.

According to a report published on 27 April by Semafor, Canadian holding company Tiny, which owns around 60 per cent of Letterboxd, has been approaching potential buyers. These reportedly include Versant, the parent company of CNBC and MS NOW, as well as The Ankler.

Tiny acquired its stake in 2023, valuing the platform at more than 50 million US dollars. It remains unclear whether any deal is close.

Representatives for Letterboxd and Tiny did not immediately respond to requests for comment from TechCrunch.

Founded in 2011, Letterboxd has experienced strong growth, with its user base reaching around 26 million in 2026, up from 1.7 million in 2020, according to The New York Times. The platform has also attracted interest from film studios as a marketing tool and source of audience insights, and has partnered with the Oscars on digital content in recent years.