Between late-night study sessions and the constant pressure to excel, laughter often seems like a rare commodity.

However, in the midst of this grind, a digital area evolved where students could pause, sympathise and laugh, a place that redefined not only entertainment but student identity as well.

From a joke to a movement

What began as a simple anonymous page in his early university days eventually grew into something much larger. Abdullah, a fifth-semester undergraduate at BUP, started it as a playful way to joke about BBA life.

It did not seem all that important at first. However, he posted a few things during BUP’s first session jam in September 2024 that unexpectedly went viral. Students started tagging friends, spreading the word about it, and even repeating them in class. At that point, he came to the realisation that producing this type of content could be both entertaining and meaningful.

Initially, students from IBA, BUP and NSU were the target audience for the Triangle Business School (TBS) page. Abdullah found the notion personally appealing because he had previously aspired to attend one of those three universities. Additionally, he thought that their student cultures were similar, making them an excellent target for satire. The name simply “clicked”, in his words.

Building credibility

The page started out as entertainment, but it soon developed an authentic reputation. Abdullah’s understanding of business student life, from clubs and competitions to academic challenges, gave the page legitimacy. “More than concentrating on institutions, the content is about business-student life; I had more tea about these three campuses by coincidence,” he highlights.

Mohiuddin Shourav, a student at IBA, said, “I saw so many memes about business-student stuff I deal with every day that even stressful things now feel fun and sarcastic.” These comments demonstrated that TBS had evolved into a common identity rather than just a meme page.

On the road towards establishing a common identity, Abdullah talked about a defining moment: “The real moment was when people referenced a meme in offline conversations. You can tell that anything online is influencing experiences rather than just content when it becomes a part of offline campus culture.”

Responsible humour is another factor. Although humour may easily cross boundaries, Triangle Business School exercises caution when doing so. “I avoid demeaning anyone or misrepresenting situations; even if the satire was fair, I normally take down a post if someone tells me they are upset. It’s about being mindful of influence,” says Abdullah.

Staying relevant

High-quality content is what sets TBS apart. According to Abdullah, the audience shaped the content. He avoids pursuing trends and instead concentrates on posts that are timeless because these students have a great sense of humour. Because of this, the page is still relevant even after others become outdated.

Professional opportunities were also made possible by this experience. Abdullah received offers to create content from various agencies. He thinks he would not have met many of these people without this page.

Abdullah learned valuable insights about creativity, leadership and campus culture from running TBS. Creating content was not only enjoyable for the audience but also deeply satisfying for him. Over time, he began to post less frequently and let life unfold more naturally, knowing that the page would always serve as a reminder of how vibrant and memorable those days were.

His advice for upcoming content creators focuses on knowing the audience, respecting boundaries and prioritising value ahead of becoming viral. According to him, memes have the power to influence discussions, unite individuals and even open up unexpected opportunities.

Ultimately, Triangle Business School is more than just a meme page; it is a window into the everyday experiences, challenges and humour of Bangladeshi business students. Abdullah has created a platform that inspires, connects and amuses by fusing relatability, accountability and creativity.

TBS demonstrates that even modest ideas, initiated with curiosity and humour, may leave a lasting impression for students hoping to interact with their communities or just find a laugh amidst chaos.