The country’s biggest brand-building showdown is set to unfold at one of Bangladesh’s most prestigious venues, bringing together the brightest young strategists, marketers and brand builders for a high-stakes national finale.

The Grand Finale of SQ Group Presents Breaking Brand 2026 by IBA-JU Business Club will take place at Le Méridien Dhaka on 26 June 2026.

Renowned for its world-class hospitality and commitment to celebrating creativity, culture and excellence, Le Méridien Dhaka provides a fitting stage for a competition built around bold ideas, strategic thinking and groundbreaking visions.

This is where Bangladesh’s brightest young strategists, marketers and brand builders will take the stage for the nation’s biggest brand-building face-off.

It will be a stage where bold ideas meet rigorous scrutiny, where vision meets execution and where one team will rise above the rest.

Last year, the judging panel for the finale included CXO-level professionals from leading multinational companies and top local organisations.

From a nationwide pool of 415 teams, only six finalists will earn the right to stand under the spotlight.

A prize pool of 250,000 will be distributed among the top three teams, while the other three finalist teams will receive 10,000 each.

Breaking Brand is the nation’s first business competition to introduce prize money for finalists.

The competition also does not include an OVC Round. To ensure complete neutrality, IBA-JU teams have been strictly prohibited from participating.

On 26 June, the finalists will compete for a place among the next generation of leaders who will shape the future of brands.

The destination has been revealed. The stage awaits.

And the countdown to greatness begins.