Carpe Diem has won the championship title at “Fresh Presents Creadive 2026”, an inter-university competition organised by the Business and Communication Club of Bangladesh University of Professionals (BUP).

The grand finale was held recently in Dhaka, bringing together students from universities across the country to showcase their creativity, strategic thinking and communication skills, according to the press release.

The competition aimed to develop these skills among young people by engaging them in real-world challenges. At the grand finale, participants worked on brand management, marketing strategies, product repositioning and creative communication.

In the finale’s “Full Court Press” segment, six teams – Fable, Shingara Syndicate, Carpe Diem, Adjustmade, Peaky Blinders and Maltova – presented comprehensive 360-degree brand solutions. Their presentations also included online video advertisements and short-form reels.

Carpe Diem emerged as the champion, while Peaky Blinders finished as the first runner-up and Adjustmade as the second runner-up.

Fresh, a consumer brand of Meghna Group of Industries (MGI), was the title sponsor of this year’s event.

MGI Chief Human Resources Officer Atiq-Uz-Zaman Khan said, “We are delighted to support the development of young people’s talent, creativity and innovative thinking. Fresh has always valued opportunities to engage with the younger generation in positive and meaningful ways.”

He added, “Fresh Presents Creadive 2026 has created an excellent platform for young people to showcase their ideas and skills while addressing real-world challenges. We believe that today’s young people will play an important role in shaping the future of business, communication and creativity.”

Among those present were BUP Faculty of Business Studies Dean Brigadier General Md Aminul Akbar Khan; MGI Senior General Manager and Head of Accounts SM Mujibur Rahman, FCA; and MGI Audit Department Senior General Manager Sajjad Hossain, along with other officials from the organisations.