Spartans’ Communication Club (SCC) of the Faculty of Business Studies at the University of Dhaka has launched the fourth edition of its flagship marketing competition, Sellsation 4.0, with a record prize pool of Tk5 lakh.

Titled Prime Now presents Sellsation 4.0, the inter-university competition is open to teams of two to four undergraduate students from universities across Bangladesh. Students from different universities can also form a team.

The competition will feature three rounds, testing participants’ marketing knowledge, problem-solving abilities, creativity and presentation skills.

In the first round, titled Pitch Perfect, registered teams will receive a case on 25 November, 2026. They will have 48 hours to develop a feasible solution and submit it through the designated online platform.

Selected teams will advance to the Surprise Round, where they will face an unscripted challenge designed to test their ability to think quickly, persuade and work as a team. A workshop will be arranged before the round.

The competition will conclude with the Grand Finale, where finalist teams will present their solutions to an invited panel of judges at a designated venue.

The champion team will receive Tk2 lakh, while the first and second runners-up will receive Tk1.5 lakh and Tk1 lakh, respectively. The remaining Tk50,000 will be distributed equally among the finalist teams.

This year’s edition will not include an online video commercial (OVC) round, allowing participants to focus on developing and presenting their marketing strategies.

Interested teams must register by 23 November, 2026. Registration is available online through the official registration form. Participants can also register at dedicated booths in front of the Academic Building of the Faculty of Business Studies at the University of Dhaka.