Comilla University (CoU) celebrated the 9th Bangladesh Marketing Day 2026 on Tuesday with a rally, discussion session and cake-cutting ceremony.

The event was organised by the university’s Department of Marketing in collaboration with the Marketers Institute Bangladesh (MIB), under the theme ‘Marketing in the Age of AI’.

Following the rally, a discussion session was held, followed by a cake-cutting ceremony to mark the occasion.

Speaking as the chief guest, Pro-Vice-Chancellor Professor Dr Mohammad Amjad Hossain Sarkar said students must go beyond theoretical knowledge and develop practical skills to keep pace with the growing use of artificial intelligence (AI).

He stressed the need for stronger links between industry and academia to prepare students for future careers and create internship opportunities. He also urged teachers to share their research findings with students through seminars and arrange regular academic and co-curricular activities throughout the year.